Web Motion Graphic Advertising For Media Sites – Attention Span at Issue

Lots of internet media web sites have full motion graphics, sponsorship brand ads, and flash presentations. And these’re paid for by the advertiser and that revenue stream keeps the internet media making money. It’s all good right? Well, yes and no, as there are several issues brewing, as Internet surfers’ attention span grows shorter and shorter. As it seems studies indicate that Internet surfers’ have an attention span of slightly below 20-seconds. A study shows it to be 18.4 seconds on average.


however, mind you, that’s the average and so the commercials truly have to be 12 15 seconds maximum. And yet, we’ve another problem, attention spans always be shorter as well as shorter every year, especially as far more and more go onto the Internet for the information of theirs. Did you recognize that individuals who read the news cardboard for 15-minutes, and that is the typical. They invest twice as long gazing and skimming each report, as their counter parts online?

Though these same individuals that read the news paper gaze at an advertisement within the paper an average of 1.2 seconds, and men and women in book stores scan across the titles on the books at about that same speed, give or even take a bit. Thus, what does HD Graphics of this mean and what’s my level? Well, those nice flash ads are likely to need to be shortened to complement the scanning behavior, attention span, and also eye-gaze information of people who read their news online. In case not they are going to lose readership in the long term.

For instance, try this out; Got to MSN.com videos and click one and enjoy the ad ahead of the video clip, it is a long time although you already have time invested so it is watched by you anyway to reach your selected video, then you choose another. After you watch three, yet another add will come on. Instead of watching every one of the movies you want to find out, you click out, having gotten tired of watching the adverts too. If the ads were progressively shorter, you likely would keep watching. Exactly who manages to lose in this? The media way to obtain program.

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