search engine optimization or Seo sounds complex to business owners who could be aware of its importance but who lack the abilities to use it. While SEO generally boosts rankings in major search engines, its most important targets are the top rankings of search results web pages of Google, the world’s top search engine. By adhering to a Google SEO guide, businesses which are small are in a position to participate online with organizations that are armed with large marketing budgets.
Basic Google SEO guide
Determine targeted keywords: Keywords are phrases which Internet users type in search fields to search for web pages formulated with products, services or information they need. A page with preferred keywords in a particular market is a solid foundation for SEO. These are determined through a procedure for brainstorming, research, analysis and testing.
Optimize site: Use the targeted keywords in a variety of parts of a web page: title, meta description, H1, text content, Alt image attributes, text accompanying video, and page URL. Use simple text in the URL of each page and rename pages where required. Boost local internet search results by adding essential business info like the company name, home address as well as phone number at the footer of each site. Insert no-follow commands for links that can be not meant for indexing. A robots.txt file also guides search crawlers to web pages for indexing.
Submit site to directories: Site directories such as Google Places are great sources of local traffic. These drive Internet users to a site and to the doorsteps of a bricks and mortar establishment. Submission of internet site details at these online directories is free. As a rule of thumb, consistency in business information appearing across online directories influences exposure in Google neighborhood search results. Conduct an internet search of industry specific directories and add the internet site to all of these.
Submit sitemap: A sitemap in XML structure shows Google search crawlers every one of the web pages of a site, and enables crawling and indexing. Develop a sitemap and submit it to Google Webmaster Central.
Create inbound links: Popularity is a big factor in search results as well as it is best indicated by the quantity of sites connected to a web page. The source of a site’s links is important; exchange links only with relevant websites. Social networks including Twitter and Facebook, forums and blogs provide a number of good sources of incoming links. Integrate social networks with an internet site and leave appropriate comments containing links at blogs plus discussion threads.
Google’s system for ranking web pages is referred to as a search algorithm which considers and calculates hundreds of factors known and then Google’s search designers. Due to changing Internet behaviour and technology, the algorithm consistently experience modifications generating SEO a continual obstacle for business owners. The right SEO service is backed by many years of SEO research and experience, and stays updated on the latest trends, making it the ideal Google SEO guide for small business.