search engine optimization or Seo sounds complex to business people who may be aware of its importance but who not have the skills to use it. While SEO generally boosts rankings in major online search engine, its main targets are the high rankings of search engine results web pages of Google, the world’s reputable search engine. By following a Google SEO guide, small businesses are in a position to fight online with organizations that are armed with sizable marketing budgets.
Basic Google SEO guide
Determine targeted keywords: Keywords are phrases that will Internet users key in search areas to go looking for web pages with products, services or information they need. A web page with popular keywords and phrases in a specific trade is a very good foundation for SEO. These are found through a process of brainstorming, research, analysis and testing.
Optimize website: Use the targeted keywords in a variety of parts of a web page: title, meta description, H1, text material, Alt impression attributes, text accompanying video clip, and page URL. Use simple text in the URL of every page and rename pages where we need. Boost local internet search results by adding essential business information including the company name, home address and phone number at the footer of every page. Insert no-follow commands for links which are not suitable for indexing. A robots.txt file likewise guides search crawlers to pages for indexing.
Submit website to directories: Site sites including Google Places are excellent sources of local traffic. These drive Internet subscribers to a website as well as to the doorsteps of a bricks and mortar establishment. Submission of site details at these internet sites is free. As a rule of thumb, consistency in business information appearing across online directories influences exposure in Google neighborhood search results. Conduct an online search of industry specific directories and add the site to all these.
Submit sitemap: A sitemap in XML format shows Google search crawlers all the pages of a site, and enables indexing and crawling. Make a sitemap and submit it to Google Webmaster Central.
Create inbound links: Popularity is a big factor in search results as well as it’s best indicated by the amount of sites linked to a web page. The origin of a site’s backlinks is important; exchange links only with related websites. Social networks like Facebook and Twitter, blogs and forums also provide many good sources of inbound links. Integrate social networks with an internet site and leave appropriate comments with links at blogs and discussion threads.
Google’s formula for ranking web pages is called a search algorithm of which considers and calculates thousands of factors known and then Google’s seo designers. Thanks to changing Internet behaviour and technology, the algorithm continues to experience modifications making SEO a continuous struggle for business owners. The appropriate SEO service is backed by several years of SEO study and expertise, and stays updated on the newest trends, which makes it the ideal Google SEO guide for business which is small.